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AI platform guide

Cross-platform AI visibility differences and limitations

Compare observable evidence across ChatGPT, Perplexity, Google, Gemini, Claude, and Microsoft without combining incompatible denominators.

Platforms expose different evidence. A cross-platform dashboard must normalize states, not pretend the interfaces are identical.

Surface Useful observable evidence
ChatGPT answer, visible links, mode when displayed
Perplexity answer and prominent source URLs
Google Search AI supporting links plus Search Console aggregate Web data
Gemini answer and interface-visible sources
Claude answer, sources, displayed search context
Microsoft answer citations plus Bing Webmaster AI Performance aggregates

Common record

{
  "provider": "name",
  "query_id": "fixed-id",
  "state": "success",
  "mentions": [],
  "sources": [],
  "timestamp": "ISO-8601",
  "locale": "en-CA"
}

Provider-specific fields remain in an extension object. Missing source visibility is unknown, not zero citations.

Comparison rule

Compare mention and official-domain citation rates only among completed runs from the same prompt portfolio and window. Show provider completion separately.

The same product conflict can propagate differently: The Woobles availability may be read from visible text, structured offers, cache, or third-party source. Preserve the source rather than assigning causation.