Microsoft’s Bing Webmaster Tools introduced AI Performance in public preview in February 2026. It reports citations, cited pages, grounding-query samples, and trends across supported Microsoft AI surfaces. Microsoft explicitly says citation counts do not indicate ranking, authority, or placement.
Technical path
- verify the site in Bing Webmaster Tools
- inspect priority product URLs and crawl errors
- submit Shopify sitemap
- use IndexNow where the storefront integration supports it
- review AI Performance citations and page-level activity
curl -sSIL -A 'bingbot/2.0' https://example.com/products/item
curl -sS https://example.com/robots.txt
Product accuracy case
HexClad’s product entity leaked Default Title. Faster discovery through IndexNow would only refresh the malformed identity faster. Repair public facts before requesting refresh.
Copilot observation
Save prompt, locale, answer, inline citations, source list, and timestamp. Keep Webmaster aggregate citation data separate from one manual Copilot answer.
Controls
Bing supports data-nosnippet for excluding selected visible sections from snippets and AI-generated answers while retaining discoverability. Apply it only to content that should not be summarized; do not hide decisive product facts and then expect accurate answers.
Primary sources: Bing AI Performance and Bing data-nosnippet.