SkuWatch AI Visibility Agent Scan your store or site

Product identity reference

Shopify product and variant identifier reference

Scope Shopify IDs, handles, SKUs, barcodes, GTINs, MPNs, URLs, and schema IDs without treating them as interchangeable.

Identifier Scope Public use Main failure
product ID Shopify product record internal/API relation exposed as SKU
variant ID sellable variant variant URL/cart relation lost when first variant is assumed
handle URL component canonical routing changes without redirect
SKU merchant inventory item fulfilment and Product offer reused across distinct variants
barcode/GTIN assigned trade item cross-system identity invented or parent value copied
MPN manufacturer part manufacturer identity replaced by Shopify ID
schema @id entity graph node connects Product/Offer/Review duplicate owners create unrelated IDs

Rhode’s observed 4.2 oz and 1.7 oz offers used one SKU, so the correct scanner state is needs_review, not an automatic accusation. HexClad’s real SKU remained useful even though Default Title polluted the name.

Variant URL check

curl -sSIL 'https://example.com/products/item?variant=123'

The page should select variant 123, expose its price/stock/SKU, and retain an intentional parent canonical strategy.

Rules

  • never invent identifiers
  • preserve leading zeros in SKUs/barcodes
  • attach variant identifiers to variant offers
  • redirect changed handles directly
  • keep @id stable and connected
  • report missing as unknown when the business does not maintain the field

Related guide: Add missing identifiers.